Essay

3 min read

Grey is not a neutral

Grey is not a neutral

Grey is not a neutral

Every grey leans somewhere. Choosing which way is half of an identity.

orange and black checkered illustration

Note

Warm or cool

A grey next to oak reads warm; next to steel it reads blue. We test every grey against the client’s real materials.

One rule

We never pick a grey from a screen. Swatches only.

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